Identibrand Logo in white

About PUSSKIRI

PUSSKIRI's commitment to preserving tradition and connecting hearts is reflected in every bite, making it a taste of Russia in every home. Join us as we explore the delightful collaboration that made PUSSKIRI a beloved link between cultures and a celebration of shared memories.

The Challenges

Embarking on the mission to bring the essence of Russian culinary traditions to Argentina posed its unique set of design challenges. These hurdles were instrumental in crafting a visual identity that resonates with the target audience:

  • Cultural Fusion:
    Blending the rich tapestry of Russian culinary heritage with the vibrant landscape of Argentina required a delicate balance. The challenge was to create a design that honors both cultures, forging a seamless connection between nostalgia and adaptation.

  • Visual Authenticity:
    Capturing the authenticity of Russian cuisine in a way that feels genuine to the expatriate community in Argentina was no small feat. The design needed to evoke a sense of familiarity while introducing an exciting twist that sparks curiosity and invites exploration.

  • Navigating Language Barriers:
    Crafting a brand that transcends language differences and communicates the essence of PUSSKIRI's offerings demanded thoughtful design. The challenge involved ensuring that the visual elements effectively convey the message, making the brand accessible to both Russian-speaking and local communities in Argentina.

Our Approach

At Identibrand, our approach to designing PUSSKIRI's brand identity was rooted in a deep understanding of both Russian culinary traditions and the Argentine cultural context.

  • Cultural Resonance:
    We delved into an in-depth analysis of Russian iconography and characteristic ornaments, including the distinctive "hohloma ornament." This exploration allowed us to integrate authentic visual elements that resonate with the expatriate community while celebrating the richness of Russian culinary heritage.

  • Emotional Storytelling:
    Our focus on crafting a brand narrative centered around freshness and emotional power aimed to evoke a sense of nostalgia for the tastes and aromas of home. The design elements were meticulously chosen to create an emotional connection, inviting customers on a culinary journey that transcends borders.

  • Texture and Taste:
    Borrowing from the Ardennes concept, we sought to convey the essence of PUSSKIRI through visual and sensory elements. The brand identity is a tactile experience, mirroring the textures and tastes of Russian cuisine, ensuring that each aspect, from the logo to packaging, communicates a distinct and unforgettable story.
“Identibrand not only created a visually stunning brand identity but also managed to capture the very essence of our Russian offerings.
The design is so compelling that it could effortlessly find its place among the top contenders on a Russian supermarket shelf.”
Patricia & Lev
Founders at PUSSKIRI
PUSSKIRI Sticker Design
PUSSKIRI Sticker Design