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Profile

Brand and Graphic Designer with 20+ years of experience in the graphic design industry.

Extensive experience building scalable and effective brand strategies including naming, messaging, positioning, choice architecture and behavioral economics.
Specialized in (re)branding projects, where vast knowledge of logo design, marketing and persuasive writing can be applied.

Core Skills

Design & Visuals

Visual Alchemist
Transforming concepts into stunning identities and logos.

Pixel Architect
Crafting impactful web & print solutions brick by digital brick.

Adobe Sorcerer
Wielding the Adobe suite to conjure creative magic.



Storytelling & Communication

Storytelling Bard
Weaving narratives that resonate deeply and map customer journeys like a seasoned bard.

Communication Virtuoso
Masterfully blending creative flair, analysis, and clear communication.



Bonus

Bilingual Bridge
Building connections across languages and cultures with fluent English & Spanish.

Marketing & Strategy

Marketing-Mindset Design
Crafting visuals that resonate with audiences and achieve measurable marketing objectives.

Objective-to-Vision Translator
Bridging the gap between marketing goals and tangible design solutions.

Growth Alchemist
Brewing fresh ideas and unconventional approaches to fuel brand expansion.

Campaign Conductor
Orchestrating campaigns from brief to launch with flawless harmony.



Additional Skills

Ideation Dynamo
Sparking innovative solutions and tackling problems with electric energy.

Self-Starter Symphony
Hungry, competitive, and passionate, playing every note with precision and detail.

Diplomas & Certificates

National
Diplomas

International
Certificates

Latest Work Experience

Jan 2004 - Present

  • Conceive, develop and present concepts, designs and strategies.
  • Logo design, brand guidelines.
  • Print design derivables.
  • Design and Manage the website.
  • Design brand experiences and campaigns that tell the storybrand.
“I've been working with Diego for more than 20 years!
So when I started my own company. I had no doubt who should manage my design and marketing!. He delivers professional work on time every single time.”
Robert Zoch III
CEO at ZochNet