A German Beer house in the heart of USA

client

Giddings Brewhaus
Brewery & Restaurant

Design Services

/ LOGO DESIGN
/ LABEL DESIGN DESIGN
/ PACKAGING DESIGN
/ GRAPHIC DESIGN
/ WEB DESIGN
/ SOCIAL MEDIA DESIGN

Giddings Brewhaus is located in Texas, and is the perfect mix between a restaurant and a local brewery.
In fact you can watch while they produced more than 14 different beers right there, beside your table.
They have the look and feel and menu dishes of what they are, a combination of German roots with the living life of Texans.

Challenge

Create an unconventional yet user-friendly website – innovative, with a clean and simple design that communicates brand values and showcases multi-media content. Mix the german roots with the Texas daily food.

Creating a memorable connection to the local community.
Honor their ancestors while feeling proud to be Texans.
Produce a high quality beer and restaurant service for a small town market.

Zochbock beer brewed at Giddings Brewhaus (even before the creation of the Restaurant and its logo)

“The identity created is more than just a look and feel. It’s a strategic tool that helps us to meet our most important objectives.
Our partnership with IDENTIBRAND has been really valuable on the starting of our journey!”

Robert Zoch III

CEO & Founder at Giddinds Brewhaus

Our Approach

We helped Giddings Brewhaus to position itself as a lifestyle brand that embraces the family values, the never eat alone promise and honoring roots while feeling proud texans. We achieved this by building an identity around the celebration and the "let good times roll" feeling.
We created Giddings Brewhaus as a brand, with its own logo (with the simplified version of it with just the wording) and visual elements, thinking about the practical application of packagings, restaurant graphics and beer labels.