Bijouterie School &
Sales of Supplies
/ LOGO DESIGN
/ PACKAGING DESIGN
/ GRAPHIC DESIGN
/ WEB DESIGN
/ SOCIAL MEDIA DESIGN
ManoCosmica is jewelry school based on Buenos Aries, Argentina.
They have been teaching hand crafted jewelry for almost a decade. Expanding their business to the digital area with online and printed tutorials but also providing the sales of supplies.
We helped ManoCosmica to tell a story big enough to inspire the kind of entrepreneur mindset that it is needed to reconnect its customers with their beading passion. Building upon the powerful idea of endless possibilities, freedom to work in what you love, we were asked to develop a new logo, visual identity, tone of voice and teaching environment that bring to life an experience that is clear and confident, yet welcoming and engaging.
ManoCosmica was facing these challenges:
- To build a community (big family type) around their students.
- Keep on innovating in techniques and supplies to become an authority in this field.
- Make their students return and be updated in what ManoCosmica can offer after they finish a course.
We explored the category’s trends and benchmark brands to understand and define ManoCosmica's opportunity.
We found that none of their competitors were talking about the hand-made attribute. They all were identifying themselves as a jewelry brand, becoming a commodity. Therefore we decided that the unique look and feel of ManoCosmica's brand should be based on "elaborated hand-made jewelry". That's why the brand logo is composed on an icon evoking the highly detailed elaborated designs and the font name chosen represented the hand-made attribute. When combined it creates a distinctive, consistent and memorable brand expression.