Bringing High Speed Internet
to rural Texas
/ LOGO DESIGN
/ GRAPHIC DESIGN
/ WEB DESIGN
ZochNet is an ISP (Internet Service Provider) in rural Texas.
They have 175+ towers all over Lee, Milam, Bastrop & Burleson Counties so they can now experience the same speeds as your average suburb.
Until ZochNet came along, residents that lived outside of the city limits had very few and often poor options when it came to getting internet for their home.
Zochnet’s wireless internet services has been a game changer, allowing people to get high speed internet service out in the country.
So the challenges for ZochNet were:
- Explain the benefits of their technology against what was available at that time.
- Make it easy to get in and get out if they want, no hidden fees, etc.
- Prove that local people like them can bring a quality internet service.
The logo and the visual universe clearly refer to the connection between these areas forming the Z of ZochNet.
We began by helping ZochNet to define its purpose: "To bring high-speed internet to rural Texas, by Texans".
Based on that, we created a dynamic brand architecture and go-to-market messages that enhanced ZochNet's competitive advantage: "For Texans, by Texans" and maximized the fact that now they can be heard because all of them are their neighbors.
Inspired by Zochnet’s purpose, we’ve designed visually stunning artwork to go along with captive storytelling that showcases the local impact of Zochnet’s technological promise. Our marketing campaign helps show their customers how Zochnet is positively impacting their community, building for a better tomorrow..